Working with BRADA – Overview
The British Resorts & Destinations Association (BRADA) is a body representing some 60+ local authorities, 12 commercial operations and 18 tourist boards in the UK. Its purpose is to provide a ready source of background information and key contacts for use by the travel and travel trade media. Full Picture was asked to redesign the Association’s annual printed guide back in 2000. Since then, the guide, and indeed the Association have gone from strength to strength.
The Problem
BRADA not only wanted a printed guide but also required a website that would allow access to the background information on popular UK resorts and destinations. This would need to be kept up to date with accurate information. Each local authority member needed a page promoting their destination, and every commercial member also needed a text entry.
The Solution
Full Picture designed a content-managed website that allowed each local authority and commercial member to update their online page.
Every member is able to login and edit their page on the website, changing text, events and images as they wish. When it is time to prepare the printed guide, members can simply login and approve their entry by clicking a ‘sign-off’ button. This then gives us the green light to prepare their page in the printed guide using the copy provided online. Not only does this dramatically save administration, but it also gives members confidence that their instructions will be correctly interpreted.
The advanced technology operating behind the scenes is designed to streamline processes wherever possible.
Finally
The BRADA project is just an example of one solution; the exact functionality can be tailored to your own precise specification. If you operate an association or body with members and face similar problems when producing your own promotional material, please get in touch.
You can view the BRADA website here:
www.britishresorts.co.uk
