Putting Retailers in the Full Picture
Full Picture are delighted to have spent the past few months working through writer and editor Michael Speirs on the design of retail training books and associated training and publicity material for NBM Global Knowledge – a major new enterprise based in Brussels, founded by veteran experts of the retailing industry.
The project complements our growing portfolio of work for the training sector, which already includes training material for Electrolux, also produced in association with Michael Speirs Associates, and the Training Finder website. It also demonstrates our ability to work with clients overseas as well as those closer to home.
The first suite of seven books, “Retail Sales Leaders”, has just been launched as a series for self-education in the basics of retail management. According to Paula Baptista, the company’s CEO and primary author of the books, they form the first-ever complete training course for individuals with little or no formal education in retail. The books are written and designed in an accessible, educational and easily understandable style, with a focus on practical, hands-on hints and tips. Those are complemented by concrete examples, as well as tools such as checklists, tables and diagrams and exercises for individual completion. Initially published in English, the books will shortly be available in Dutch and later German, with other languages to follow.
Working with Michael Speirs, we look forward to helping NBM Global Knowledge share their industry expertise further in the months and years to come. For more information, please visit the NBM Global Knowledge website.